1500 Luxury Car Club Alliance
#Service case ·2022-09-03 08:21:25
Project Background
The 1500 Luxury Car Club is a premium automotive community that brings together high-end car owners from across China and around the world.
Integrating multiple luxury car brand clubs nationwide, the platform provides members with exclusive events, luxury lifestyle activities, brand collaborations, and offline experiences.
The client sought to build a unified digital ecosystem to strengthen brand identity, improve user engagement, streamline event operations, and expand the influence of their nationwide car-owner community.
Our Solutions
Based on the club’s brand positioning and operational needs, we delivered a complete digitalisation and marketing system solution, including:
1. Brand Strategy & Identity Development
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Crafted a unified brand visual identity system
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Developed content and creative direction for both online and offline channels
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Elevated the premium positioning of the luxury car community
2. Official Website & WeChat Ecosystem Setup
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Built a professional brand website showcasing club information, events, and member services
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Developed a WeChat official account ecosystem for content distribution and user retention
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Optimised UX/UI to enhance user experience and conversion
3. Custom Community Mini Program Development
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Exclusive event registration and ticketing system
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Member management, car-owner identity authentication, and club privileges
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Online event recommendations and social interaction features
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Multi-device compatibility for nationwide accessibility
4. Online & Offline Event Marketing Support
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Annual luxury car exhibitions and member events planning
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Brand collaboration campaigns and strategic partnerships
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Digital promotion strategies for major offline events
5. Long-term Operation & Strategic Consulting
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Member acquisition and retention strategy
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Private community (private domain) growth framework
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Data-driven content optimisation
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Continuous enhancement of brand equity and digital assets
Key Achievements
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Built a unified digital hub for thousands of high-end car owners
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Digitised the entire event workflow via mini programs
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Strengthened brand identity and elevated user loyalty
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Formed a closed-loop digital ecosystem (Website + WeChat + Mini Program)
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Enabled scalable, data-driven, and highly efficient club operations
